Nike unveils Colin Knikeaepernickled Just Do It campaign for its th anniversary

Nike unveils Colin Knikeaepernickled Just Do It campaign for its th anniversaryBelieve in something. Even if it means sacrificing everything. Just do it.

Nike unveils Colin Kaepernickled Just Do It campaign for its th anniversary

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Kaepernick, meanwhile, has remained on the sidelines. He has spoken in public very rarely, and has not had much of a chance to get back into the league. Now, though, he is the ce of a new Nike campaign that was unveiled on Monday. Here it is

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According to Yahoo!s Charles Robinson, Kaepernicks Nike campaigninvolves more than just a social media photo. Kaepernick is going to have his own branded line. Shoes, shirts, jerseys, etc. There will be Kaepernick apparel. Despite being inactive last season, Kaepernicks ers jersey was stillamong the most popular sellersin the league. Nike obviously believes he can still move merchandise as well.

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FormerSan Francisco ersquarterbackColin Kaepernickis about to begin his second season without a job with anNFL team. Kaepernick has alleged that theNFLowners colluded to keep him out of the league, and is in the process of a grievance case against the league. The NFLs summary judgment motion in the case was recently denied, meaning the judge feels there is an issue of ct to be decided at trial.

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Believe in something, even if it means sacrificing everything.

The reasoning behind the alleged collusion, as you likely know, was Kaepernicks decision to first sit and then later, kneel a decision he came to aftertalking with a former Army Green Beret during the national anthem on game days as a protest against systemic racism and police brutality. Kaepernick at first did not inform anyone of his decision to protest, but after he was spotted seated on the bench during the anthem prior to a preseason game, he responded that it was a stance hed taken in order to raise awareness of those issues.

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Kaepernicks decision set off a wave of other protests in and around the NFL, and the teams owners have since been attempting to find a way to get players to stop protesting, negotiating with players along the way. They even came up with and announced a new national anthem policy earlier this offseason, but the move was swiftly criticized.

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Nike unveils Colin Kaepernickled Just Do It campaign for its th anniversary

The message here is irly obvious Kaepernick believed in a cause and it resulted in his sacrificing his livelihood for that belief. While hes been out of the league and waiting for another shot, Kaepernick hasdonated millionto various organizations that advance the cause of equality. The Nike ad, meanwhile, has alreadydrawn broad supportfrom the athlete community.

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Jared Dubin is a New York lawyer and writer. He joined in and has since spent r too much of his time watching film and working in spreadsheets.Full Bio

Nike tells customers to Believe in something. Even if it means sacrificing everything.

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